my role at their company
As a marketing and art director intern, I was provided many responsibilities including heading social media campaigns, emails to consumers, and some print media. My goal was to influence parents and teachers to hire Once in a Wild for school events and birthday parties whilst also building a following on socials.
core proficiencies
Marketing
Social Media Management
Illustration
tools used
Adobe Suite
Hubspot
ChatGPT
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Once in a Wild is San Antonio’s premier mobile zoo, offering interactive live animal experiences! They specialise in a diverse array of captivating animal encounters and bring the wonder of wildlife directly to you! Whether it’s for educational classroom experiences, the wildest birthday parties, unique date nights, engaging corporate events, or other instagramable moments in the San Antonio area, their array of exotic and domestic animals are ready to make your event extraordinary. Discover the thrill of up-close animal interactions and educational fun, perfect for all ages!
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Their primary goals are to educate, spread environmental awareness, and entertain! With these goals in mind, they have created some amazing animal encounters that have had a lasting impact on parents and schools.
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Their target audiences are parents, event hosts—and of course—schools. With schools being the center of their marketing strategy, they've even developed curriculum to fit TEKS and STEM standards for schools to implement .
social media & marketing strategy
The main strategy fell under the premise of “start with why,” which was developed by Simon Sinek, an author and motivational speaker. When a company starts with “why” people are given every reason they should identify with that company first. Then you move on to what the company is and how to participate. Doing things this way makes people care before they buy which results in repeat consumers.
