project Synopsis

This project focuses on addressing a global Megatrend—as described by the UN in their annual report—through research, surveys, and real-world data. Using a graphic design approach, the aim is to tackle a related issue on a small scale by creating impactful visuals to raise awareness and inspire action within a community. By combining strategic design thinking with data-driven insights, it can showcase the transformative power of design and foster positive change at the grassroots level.

core proficiencies

Art Direction

Design Research

Brand Strategy

tools used

Adobe Illustrator

Adobe Photoshop

ChatGPT

Rhino 3D

Figma & Figjam

  • Care Compass revolutionizes patient education by offering immersive VR and video-based walkthroughs of medical procedures, making complex health decisions more accessible and less intimidating. By simulating care options in a low-pressure environment, it empowers patients with the confidence to make informed choices about their health care. The app's innovative use of cardboard VR headsets provides an affordable solution for hospitals, ensuring wide accessibility while allowing patients to continue their learning journey from home. This approachable and engaging technology transforms any device into a VR platform, bridging the gap between patient knowledge and medical expertise.

  • Care Compass is dedicated to educating patients through immersive technology, ensuring they understand their healthcare options comprehensively. It empowers individuals to make informed decisions about their health, fostering confidence in their choices. Additionally, the brand aims to ease worried minds by providing a stress-free, informative environment that mitigates the anxiety associated with medical procedures and decisions.

  • Care Compass primarily targets young adults and middle-aged individuals, both men and women, who are seeking clarity and confidence regarding their healthcare decisions. This audience values the ability to actively participate in their health care journey, appreciating innovative solutions that demystify medical procedures and options. They are tech-savvy individuals who embrace the use of virtual reality and video content as tools for enhancing their understanding and reducing the stress associated with medical choices.