project synopsis

This project focuses on crafting a cohesive brand identity for a fictional company, employing strategic branding and creative design. It encompasses the development of a brand name, logo, color palette, typography, and messaging tailored to the target audience. Additionally, various touchpoints will be designed to showcase the brand identity across different platforms. Illustrations will visually represent the brand's values, reinforcing its identity. Ultimately, the project aims to highlight the significance of effective branding in establishing a memorable presence in the market.

core proficiencies

Visual Identity Design

Illustration

Brand Strategy

  • Chinchillaquiles is the perfect chill spot where every bite is a laid-back journey into the heart of Hispanic flavours blended with a touch of Texan warmth. They're a cozy cafe inviting you to kick back, stay awhile, and enjoy good f.od and even better coffee. They're not only a restaurant, but your go-to for a relaxing escape where you can work, spend time with friends, or simply relax. No frills, just flavours and good vibes.

  • Chinchillaquiles' main goals are to cultivate a community-centered environment, orchestrate a unique blend of Hispanic and Texan culinary delights, and provide a comfortable space for guests to relax and unwind. The emphasis is on simplicity and genuine experiences, ensuring every visit is filled with good food, great coffee, and a warm, welcoming space.

  • Chinchillaquiles targets millennials and dips into the Gen Z demographic, focusing on those transitioning to remote work post-pandemic. The café caters to young professionals seeking comfort and connectivity. It's an ideal spot for remote workers looking for a productive yet relaxing environment.

tools used

Adobe Illustrator

Adobe Photoshop

ChatGPT