Project Proposal

The aim of this project is to elevate the marketability of an existing company through a comprehensive rebranding strategy. By revitalizing the brand identity, messaging, and visual elements, the company should be able to successfully attract a wider audience, enhance customer engagement, and ultimately grow as a business.

Core proficiencies

Visual Identity Design

Illustration

Brand Strategy

Tools Used

Adobe Illustrator

Adobe Photoshop

ChatGPT

  • Wolfpack Boxing Club in Pittsburgh thrives on adaptable training, offering a holistic approach to fitness. With a commitment to inclusivity, the club tailors experiences for individuals, including those with Parkinson's disease. Guided by dedicated instructors, members find empowerment and therapeutic benefits, making Wolfpack a sanctuary for transformative learning in the art of boxing.

  • Wolfpack Boxing Club thrives on a trinity of core objectives. First and foremost, they aim to deliver a comprehensive fitness experience, merging cardio workouts with the technical nuances of boxing. Secondly, they are passionate about ensuring flexibility in learning, enabling every member to craft their journey, regardless of their skill level. Lastly, while boxing might be their mainstay, they are committed to introducing and mastering various combat sports, ensuring diversity in learning and skill acquisition.

  • Wolfpack Boxing Club caters to a diverse audience, offering inclusive boxing classes for both children and adults. In addition to general boxing classes, the club provides specialized sessions tailored for individuals managing Parkinson's disease. Many individuals with Parkinson’s are able to find stability through motion, making boxing an empowering option.