project proposal

This project focuses on addressing a global Megatrend—as described by the UN in their annual report—through research, surveys, and real-world data. Using a graphical approach, the aim is to tackle a related issue on a small scale by developing an impactful solution to raise awareness and inspire action within a community. By combining strategic design thinking with data-driven insights, it can showcase the transformative power of design and foster positive change at the grassroots level.

core proficiencies

Visual Identity Design

Brand Strategy

Design Research

Tools Used

Adobe Illustrator

Adobe Photoshop

ChatGPT

Google Forms

  • GreenShoes is an innovative brand hosting live mystery role-play events to raise awareness about invasive species. Participants become detectives, poised to uproot the cause of a species’ invasion whilst learning about local native and invasive species. This unique blend of entertainment and education is meant to build environmental awareness and responsibility.

  • The unique fusion of entertainment and education serves a dual purpose: engaging audiences and fostering environmental awareness. Ultimately, the brand seeks to instill a sense of environmental responsibility, encouraging participants to contribute actively to the preservation of ecosystems.

  • GreenShoes appeals to college-age adults seeking unique experiences, families in search of educational and entertaining events for middle and high school-aged children, and schools looking to host interactive educational experiences for students. The brand's immersive mystery role-play events provide an engaging platform, making environmental education enjoyable and accessible.